Behavioral experiment on electricity consumption deployed in partnership with Union Fenosa

Behavioral experiment on electricity consumption, deployed in partnership with Union Fenosa

  • Status completed
  • Year 2019
  • Category

Problem statement

High electricity consumption in households

MiLab innovative approach:

MiLab has tested a behavioral experiment that consisted of sending adopted letters to final consumers and comparing their electricity data to that of an "energy-efficient" neighbor

Innovations for change outcomes:

2 % decrease in electricity consumption was registered for the users that received the letter containaing the behavioral message